#56 - 10th April 2024

Author

Michael Bochel
April 10, 2024

And We Are Back

Hello and welcome to all the new subscribers. And for the long-term followers, thank you for your continued support of the newsletter.

For those with an eagle eye, you might notice some subtle differences to the email. I have moved over to test Beehiiv from Mailchimp for those that are interested in that sort of thing.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories are our newsletter sponsor.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

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Whether we like it or not, local influencers and content creators have become an important part of the sports media ecosystem. 

In a world where young fans are increasingly getting their news and information via social channels, these individuals often have greater reach and engagement with the target demo than traditional outlets.

It is always good to get a look behind the curtain to how certain major events come together.

This interview with Abi Thomas from The Jockey Club with Behind Sport is very interesting.

Cheltenham Festival welcomes over 200,000 race goers every year, meaning there are a lot of moving parts and substantial planning and organisation.

This article from after Scottie Scheffler won The Players Championship was an excellent bit of reflection on what golf needs to do in order to pave the way forward for the sport as a whole.

Golf is currently at a bit of a crossroads with the emergence of LIV and the biggest stars split across two tours.

This article outlines some of the things that the game of golf can do at the highest level.

It is always good to get an understanding of online behaviours and new research from Datos & SparkToro allows us to understand it a bit better.

Spoiler alert, it will come as no surprise that Google is the biggest referrer.

However, there is plenty to take away from this research, especially if you work in the digital space.

THIS BOSTON CELTICS EDIT

This is one of the best pieces of content I have seen of late.

An incredibly well done edit of seamless non-stop baskets.

This got a lot of serious engagement and viewing numbers.

THIS SCOTLAND PROGRAMME COVER

“We’ve got McGinn, Super John McGinn…”

It is a song that rings out from Scotland fans at every game, no matter home or away.

So to take a chant and create a programme cover like this beauty is incredibly clever.

Better still, they monetised it further via additional merchandise.

THIS LETTER TO 12 YEAR OLD AMY

This piece of written content by Partick Thistle ahead of their recent women’s cup final was very well done.

It is a moving read by Amy Bulloch, as she wrote to her 12 year old self, offering advice on what she will experience. I highly recommend taking some time to read it.

THIS NEW YORK YANKEES HYPE VIDEO

Not every team can afford the production levels and tap into talent such as Spike Lee like the New York Yankees can, but it doesn’t mean we can’t sit back and enjoy some incredible content and storytelling.

THE EDITING PROCESS FOR THE HARDEST GEEZER’S AFRICA VIDEOS

Russ Cook finished his incredible Project Africa challenge on Sunday there.

By the time the final video is posted, there will be over 100 from the adventure, all of which will have over 100k views.

This Twitter thread from the early days of the challenge details the editing process while they were on the move.

META ADVERTISING: 5 BEST PRACTICES FOR 2024

Is Facebook and Instagram advertising as effective as it once was? You could easily argue not, however there is still merits in it.

Here are five best practices for 2024.