#59th - 23rd May 2024

Author

Michael Bochel
May 24, 2024

Email #59

Can you do me an end of football season favour? Pass on the newsletter to a colleague or someone you think will be interested and get them to subscribe.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

I enjoyed this look at what sport could learn from kids.

As we know, the battle for attention from younger fans is ongoing.

This article focuses on learning the rules of engagement in kids media and how sports organisations can use this to innovate with their approach.

Fancy some more learnings about younger audiences?

Here is some insight into Gen Z news habits that can help you with your own output.

If you are on Twitter, Elmo has probably appeared on your timeline within the past year.

This is a fascinating interview with the person who runs the account, what goes into it and how she curates Elmo’s content calendar.

A good read on the impact the NFL’s expanded global markets program is having and why teams are not focusing on a quick ROI.

THIS BOSTON CELTICS SIMILARTIES VIDEO

I have featured the Boston Celtics recently for their editorial work and I am not ashamed to feature them again so soon.

The Celtics were facing the Cleveland Cavaliers in the Easter Conference Semi-Finals just as they did in 2008.

The edit which features those 2008 games is magnificent.

THIS FIRST SCOTTISH CUP FINAL STORYTELLING

I am biased. I think the Scottish Cup is the greatest cup competition in the world but even if you don’t feel the same way, you might appreciate this fantastic piece of storytelling about the first-ever final back in 1874.

A great example of how to create content when match footage doesn’t exist.

THIS WOLVES SUICIDE AWARENESS VIDEO

This video was widely shared when it was published recently.

If you have not seen it. Please do give it a watch to the end.

Powerful stuff.

LIVERPOOL’S FAREWELL TO JURGEN KLOPP

It is an emotional time for Liverpool fans with the departure of long-term manager Jurgen Klopp.

They have produced some world-class content around it. Fi McCrindle breaks down what they have done far better than I can in this thread.

MATCHDAY INFORMATION CHECKLIST

I am a firm believer in checklists and being prepared.

Ian Fitzpatrick has been involved in lower league Scottish football club media management for a number of years and has put together this handy checklist.

THE IMPORTANCE OF ONLINE ACCESSIBILTY

The vast majority of us are all guilty in our own way when it comes to improving the online accessibility of our own content and digital channels.

This from Scott at the Online Rule is essential reading.