#60th - 4th July 2024

Author

Michael Bochel
July 04, 2024

Happy 60th to us

After a EURO 2024 enforced hiatus (let’s not talk about Scotland’s performance) the Marketing Assist is back and it is our 60th email.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

Cazoo’s annual sponsorship spend was estimated to be over £35m a year.

With the brand going into administration recently, this article takes a look at why the sponsorship gamble failed.

The NFL schedule release has become a big annual social event for content teams and fans alike.

Jess Smith questions why and the motivations behind the race to be the most creative.

The UEFA European Championship is the second biggest international football competition in the world.

With a large global TV audiences a lot goes into the broadcast.

This is a nice piece of content from UEFA who go into detail about what it takes.

Did you know the top five sports for female Gen Z adult engagement are football, badminton, dancing, Formula One and basketball?

This study breaks down the some of the insights into the study.

THESE GUARDIAN EURO PLAYER PROFILES

Every major tournament the Guardian does a breakdown of every player participating.

An incredible treasure trove of content and one that deserves being called out once again.

THIS BRITISH HEART FOUNDATION EURO ACTIVATION

Sometimes you look at an advert and you take a moment just to admire the creativity and messaging.

This was one that stopped me in my tracks.

THIS RAITH ROVERS x BRYAN’S GUNN CROSSOVER

Raith Rovers in Scotland have transformed their social output in the past year and the numbers show the impact of what they have done.

They recently announced a new signing by partnering up with @BryansGunn on X.

This is a great example of tapping into an aspect of football content creativity and popularity to capture the attention of a wider audience.

THESE PROGRAMME COVER DESIGNS

Dave Flannagan has designed programme covers for Brentford in recent seasons and last season also designed the Man City covers.

It is great to see clubs put some effort into their cover designs.

EXCEL CHEAT SHEET INFOGRAPHIC

You can never go wrong with some additional Excel knowledge.

13 CANVA FEATURES NOT TO BE MISSED

What you can do on Canva is growing and growing.

Here are some features you might not be aware of.