#61st - 17th July 2024

Author

Michael Bochel
July 17, 2024

THE BIG SPORT KEEPS ON COMING

EURO 2024 and Wimbledon may be over but The Open is here and the Olympics is just around the corner meaning the biggest sporting events in the world keep on coming.

Let’s get into it,

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The Open and Champions League are just two of Mastercard’s high profile sponsorships but what do they look for in a partnership?

This article provides an interesting look at their strategy behind it all.

At smaller football and rugby clubs as well as other venues that run their catering themselves, this article will be of interest and hopefully provide some inspiration.

Amar Singh gives three lessons to American owners on the considerations when it comes to UK football fans.

This from Dave Wakeman starts with the line: “Pricing is one of the big strategic decisions that can easily be neglected”.

With that in mind, Dave goes into a bit of detail how it impacts the delivery of your strategy in three important ways.

THIS FAN ENGAGEMENT FROM EXETER CITY

As part of pre-season, Exeter City first team took part in their local Park Run.

Things like this are pretty simple but are brilliant to allow fans to get closer to players in settings that are not quite the norm.

Management buy-in allows for great opportunities like this.

THIS CONTENT FROM THE OPEN

For any golf fan, the Inside The Open content is brilliant and I can’t recommend it enough.

It is not an original concept but it doesn’t need to be. It takes the fan places they don’t normally go.

THIS CLEVER ADVERT ABOUT ENGLAND AT THE EUROS

Politics in the UK has been pretty divisive in recent years.

Immigration has been high on many people’s agendas.

This advert detailing what the England team would look like without immigration is very clever.

THIS ANDY MURRAY TRIBUTE

I watched this live at the time and I am not afraid to say I felt very emotional watching it.

Andy Murray is the greatest Scottish sports person of all time and this was a very good piece of content that paid tribute to him.

OLYMPICS MEDIA GUIDE

We all know how big the Olympics is but have you ever seen their media guide?

YOUNG AUDIENCE MODEL

Stuart Rowson specialises in children and young audiences.

He put this audience model together for his company - certainly something to look at and consider.