#62 - 7th August 2024

Author

Michael Bochel
August 07, 2024

AN OLYMPIC SPECIAL OF SORTS

From Snoop Dogg reportedly being paid $500k a day to cover the Olympics for CNBC to the incredible amounts of content from athletes and official channels and all the sub-plots and interesting stories, the Olympics really has captured the attention of millions and millions around the world.

Here in the UK, a special call out to the BBC for their incredible coverage and in particular BBC 5 Live. It has been a bumper summer of sport expertly covered by 5 Live. Their EURO 2024 and Open golf coverage was exceptional let alone the Olympics.

What makes it so good is the presenters and commentators. People like Mark Chapman, Kelly Cates and Alistair Bruce-Ball make you feel like you are in the arenas.

Their coverage genuinely is world class and anyone with an interest in a presenting or radio career would not go wrong with studying Mark Chapman. His ability to build rapport with his commentators, pundits and guests while asking the right questions and giving context is unrivalled.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

This survey is US orientated but plenty to take away about what drives younger fans and how they’re different from fans over 35.

I found this article interesting about how football fans are portrayed in ads because it has been a bug bear of mine for years. You know the type of ad.

Interestingly they referenced the recent Sky Sports+ ad which I get the impression was inspired by the iconic Puma Hardchorus ad from back in the day.

There are plenty of interesting stats in here as we learn that YouTube users are watching sports on the streaming platform in rapidly growing numbers, according to its chief executive, as more people switch from smartphones to televisions to view online video.

This LinkedIn article did the rounds recently and generated a lot of discussion.

For marketers, there are lessons in here particularly around where budget should be spent.

Interestingly as a side note, in 2019, the adidas CMO admitted they had spent too much on digital advertising.

In a world where there is pressure on marketers to prove ROI on all activity, the long-term impact can be neglected.

THIS SWIMMING CONTENT FROM THE OLYMPICS OFFICIAL CHANNELS

I found this content fascinating as it compares early Olympic races to this year’s using side-by-side video.

THIS SWIMMING CONTENT FROM THE NEW YORK TIMES

When you don’t have the rights to footage, you have to be creative.

This is how to tell the story of race in a visual manner.

THIS TRACK AND FIELD HYPE VIDEO FROM THE BBC

I referenced the BBC at the start of this newsletter.

Their hype video for the first day of Track & Field told the story of the history of the Olympics with powerful visuals and editing and a narration from none other than Jeff Goldblum.

THIS IMAGERY FROM WORLD ATHLETICS

Most people will have seen this by now but this was a stop scrolling image.

The 100m might not of had any household superstar names which impacted viewing numbers but what a race it was.

LEARN GREAT COPYWRITING IN 76 MINUTES

I have featured Harry Dry in the newsletter before but I wanted to share this YouTube video where he discusses what makes copywriting.

GRAPHIC AND BRANDING INSPIRATION

A nice thread that calls out some of the best examples of design and graphics by various different sports teams.