#63 - 22nd August 2024

Author

Michael Bochel
August 22, 2024

A KIT LAUNCH SPECIAL OF SORTS

Ok, special is maybe a bit of an exaggeration but kit launches feature more than anything in this newsletter. It has been a bumper summer for them.

There is also a bit more Olympics because I have not come to terms yet that the Olympics finished nearly two weeks ago. Although we do have the Paralympics to look forward to.

Let’s get into it,

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Kit launches have come a long way. Production values have increased massively and this season we saw some exceptional launch videos that had the aim to increase sales and help build with brand identity.

For brands looking to enter the Twitterverse, it was always a game of risk vs reward.

Get it right and you are at the epicentre of social discourse.

Get it wrong and you go viral for all the wrong reasons.

But now does the risk outweigh the reward for value-conscious brands?

From athletes raising their own profile through TikTok to celebrities being paid to be in Paris, 2024 was an Olympics where they fully embraced the influencer era.

I agree with a lot of the sentiment of this article and it gives some valid reasons for why Snoop Dogg was a good asset for NBC.

However, I would argue that time zones had a lot to do with the increase in TV viewing figures referenced in the article as opposed to purely Snoop Dogg.

THE MAN UNITED KIT LAUNCH VIDEO

Referenced in the article at the very top of the newsletter, it was one that sucked you in and tied in nicely with the adidas and Man United storytelling.

THE NEWCASTLE UNITED KIT LAUNCH VIDEO

Also featured in the article, this was probably my favourite of the two.

Nostalgia a big focus of this one.

THIS SEASON TICKET PACKAGING FROM THE RAIDERS

US sport knows how to go all out on season ticket packaging.

This from the Raiders is next level.

THESE BEER CANS AS PART OF A LOCAL BREWER PARTNERSHIP IN ABERDEEN

I am an absolute sucker for this sort of thing. Not an original idea but if you are an Aberdeen fan, you would definitely be looking to get your hands on one of these.

Photo via @andyfaeaberdeen

8 COPYWRITING HACKS BACKED BY SCIENCE

The copywriting resource was popular last time around so here are 8 hacks to help you with your copywriting.

THREAD OF MOST LIKED NFL CONTENT BY TEAM

A bit ironic I am featuring a X/Twitter thread given one of the articles I shared, but I found this pretty interesting.