#64 - 5th September 2024

Author

Michael Bochel
September 05, 2024

#64

There will be lots of people excited that are excited that the NFL is back this week.

As a result, I have made sure to include some NFL related content in this week’s newsletter.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

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When you win back-to-back Superbowls and have more eyes on you than arguably ever before due to Taylor Swift, the Kansas City Chiefs CMO discusses how they are looking to get even more worldwide fans.

This article was from the start of the summer, however it is still relevant in terms of the principles about what brands (and you could argue teams) should be doing when it comes to using fans and telling stories.

With more than four million followers, the Paralympics TikTok account is doing a great job of getting in front of a younger audience.

Read more about what they have been doing.

An interesting article for anyone working in social on how the Bulls embraces its access to players off the court and beloved mascot Benny in order to stand out on social.

THIS FROM FISHER PRICE KIDS DAY FROM THE BUFFALO BILLS

Sometimes a partner and an activation just works so seamlessly well you wonder why you have not seen more of it.

Fisher Price partnering with the Buffalo Bills for their kids day is one of those examples.

THIS TRANSPARENCY FROM PARTICK THISTLE

Football fans have become accustomed to some shoddy communication from their clubs.

This financial update from Scottish Club Partick Thistle might not be the sexiest or most creative piece of content I will share in this newsletter but it is a fantastic example of transparency and how to communicate with fans.

THIS CHAMPIONS LEAGUE EXPLAINER FROM UEFA

The UEFA Champions League has changed format this year.

Not everyone has been managing to get their head around it so UEFA have created something to help explain it and they have drafted in a well-known face to assist.

THIS CONTENT FROM MALMO ABOUT THEIR SUPPORTER CULTURE

This did the rounds a couple of weeks ago and if you haven’t seen it yet, it is worth checking out.

WORDTUNE

Some of you may already use Grammarly but for anyone that wants a tool for reviewing copy or helping rewrite parts, WordTune could be for you.

GOLF SPONSORSHIPS 101: WHY BRANDS SPONSOR GOLF EVENTS AND PLAYERS

Parts of this podcast from No Laying Up might be a bit basic for some but I found it quite interesting and got me thinking about golf sponsorship in a slightly different way.