#65 - 18th September 2024

Author

Michael Bochel
September 18, 2024

Social, Digital and Content Creators

A little bit of a special look at social media, digital engagement and content creators this week.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

From the PGA Tour to Juventus to Canterbury, more and more are going big on engaging content creators.

Here is how some of them have been approaching it.

An interesting look at some of the digital fan engagement opportunities around women’s football that could be particularly interesting in the coming season.

This article takes a closer look at the New York Liberty and how they have been improving their social media.

For those always wondering what channels to concentrate on, Instagram and TikTok seem to be the main ones for them.

NASCAR team Stewart-Haas Racing is closing down.

The talented Jess Smith has been working with them for four years and gives a comprehensive rundown on the lessons she has learnt during that time.

THIS FAN ENGAGEMENT PLAN FROM BRENTFORD FC

Brentford are clearly a club that take fan engagement seriously.

This is no more evident in the detailed fan engagement plan that they have recently published.

A lot of teams and organisations could learn a thing or two from it.

THIS YOUNG FAN ENGAGEMENT ACTIVITY FROM CLUB BRUGGE

I am a big fan of this.

Not only did Club Brugge take time to do proper research when building out their young fans membership scheme, they activated on the insights from the research which included taking young fans on their very first away day. Superb.

THESE OLYMPIC FLEA MARKETS

The Olympics has shifted focus on repurposing venues without the need for expensive stadium builds.

They have as you would expect developed a whole sustainability strategy.

I had learnt a little bit about it during Paris 2024 so when I saw these, I really liked the idea of them.

THESE BIRTHDAY POSTS FROM MOTHERWELL FC

Birthday posts for players are standard fare. Nothing wrong with them but usually follow a pretty standard format for the most part.

This is why Scottish side Motherwell FC’s caught the eye. You get to learn something about the club from when the player was born at the same time.

DESIGN INSPIRATION: EVERY NFL GAMEDAY GRAPHIC FROM THE OPENING WEEKEND

It never does any harm to get some design inspiration every now and again for something most teams across most sports do.

UNOFFICIAL PARTNER PODCAST: RICK SHIELS INTERVIEW

A semi-related podcast to the opening article of this newsletter.

Golf YouTube star, Rick Shiels gives an interesting interview on life as a golf content creator and the changing dynamic of golf viewership.