#66 - 2nd October 2024

Author

Michael Bochel
October 02, 2024

Podcasts, YouTube and Athletes as Brands

A look at who is listening to sports podcast listeners, YouTube monetisation and athletes as brands.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

The WWE is big business. An interesting look at the business side of it all over the last few years.

With a growing number of people watching YouTube on their televisions, the potential for clubs to maximise revenue via the platform is increasing.

This article takes a look at who is and isn’t making the most of it.

This article from Lora Price Jones looks at the athletes growing their brand and describes in detail the three categories outlined in the article.

Athletes as creators, athletes as investors and athletes as creators and investors.

The Sport Social Network has a large stable of sports’ podcasts. They conducted research into their audience and have published the data which includes demographics, salaries and audience comparisons with ‘legacy’ media.

THIS LIGUE 1 PROMO

This promo video from French top division Ligue 1 did the rounds recently.

A nice watch and edit to encourage people to give the league a chance without relying on actual match footage.

THIS USC FOOTBALL HYPE VIDEO

US College football know how to put together a hype video. A source of inspiration for years for me.

This was something a bit different from USC.

THIS PHILADELPHIA EAGLES EDIT

150 different photos, cleverly edited into a video featuring fans.

Worth checking out.

THIS FROM THE ALL BLACKS

This is from earlier in the summer but a great example of little things that if you can get players involved can make lasting memories.

BBC SOUND EFFECTS ARCHIVE

An archive of sound effects from the BBC that you can download… marvellous.

A QUICK GUIDE ON HOW TO TURN A COMPETITION INTO PRESS COVERAGE

An interesting read for anyone wanting some positive PR coverage for any competitions you might be running.