#67 - 16th October 2024

Author

Michael Bochel
October 16, 2024

Growing fanbases, sports and brand dollars

A look at who is managing to grow the important stuff and how they are doing it plus the usual content inspiration and handy resources.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

Scottish Premiership football side Aberdeen have been doing some incredible work off the pitch to grow their fan base in recent years.

Head of Marketing Scott Gormal takes you through what they have been doing in this piece.

Tennis’ relationship with social media has come a long way since Serena Williams started a Facebook page in 2008.

Coco Gauff is now just one of a whole generation of players who are fully tuned into platforms such as TikTok, Instagram, X and YouTube. This article takes a look at some of the players including Coco and what they are doing.

As the WBNA continues to break viewership records, this article takes a look at how everything is coming together to help them attract more money.

When Mark Bradley and the Fan Experience Company have something to say about fan engagement and the fan experience as a whole, it really is worth taking notice of.

Here Mark writes about the relationship between fan engagement and commercial growth.

THIS A-LEAGUE PROMO

Last time around I featured the Ligue 1 promo video that was a bit different to the usual football promo videos.

This week, it is the turn of the A-League in Australia as they celebrate 20 years.

THIS MURAL FOR THE 2025 OPEN IN PORTRUSH

This was something from the summer that I have been meaning to include in the newsletter ever since I seen it.

I love a good mural and golf murals are not something you see a lot of. A nice video on it all coming together too.

THIS ADVERT FROM NIKE

A very clever short advert from Nike that is worth watching.

“Winning doesn’t always feel like winning”

THIS CINEMATIC SHOT FROM TENNESSE FOOTBALL

Sometimes a short piece of video content can take you right into the action and this piece of content from Tennesse has a big cinematic feel to it.

HEMMINGWAY APP

An online tool to help with your writing.

A GUIDE TO CREATING CLICK-WORTHY YOUTUBE THUMBNAILS

Do you pay enough attention to your thumbnails? If not, this guide is worth checking out.