#68 - 1st November

Author

Michael Bochel
November 01, 2024

#68

Not something I normally do but given the number of jobs going, I wanted to signpost the numerous vacancies at Scottish Rugby that may be interest to a lot of subscribers.

And while I am at it, if anyone has any Head of Marketing roles or similar going, do bear your favourite sports marketing newsletter creator in mind who is open to taking on a new role.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

I featured an article on Aberdeen FC in my last email and it was one of the most popular articles I have featured since starting the newsletter.

So to follow that up, here is another piece, this time from the Supporter Experience Manager at Pittodrie.

We are all familiar with the Wrexham story but this article looks at the numbers and the wider impact of the revolution going on at Wrexham.

Data shows that when girls turn 14, a lot them stop participating in sports.

This article looks at what brands can do to help change this. Examples include Disney and LEGO.

Scott at The Online Rule took a look at some great examples of personalisation across email and social media that might help inspire your own activity.

THIS HALLOWEEN INSPIRED EDIT FROM TENNESSEE

Another sports organisation featuring in back-to-back newsletters is Tennessee Football.

They entered their ‘dark mode’ with this new Halloween kit reveal. They followed this up with lots of social content and imagery which is worth checking out.

THIS BRENTFORD x TRAINLINE PARTNERSHIP OFFER

On paper this may not be the most exciting of things to include but Trainline are offering Brentford fans 20% off train tickets for travel outside of London.

Why I liked this was because it feels very Brentford and ties into their principles and identity.

THIS BOSTON CELTICS’ EDIT

The Boston Celtics have been smashing it content wise for a while now.

This edit is no different as they start their new season.

THIS AUSTIN TRACK PREVIEW FROM MERCEDES

The ‘traditional’ preview content for something like this would have been a standard talking head interview with some cutaways.

This is far more captivating and helps educate the viewer as to what to expect too.

THE FAN EXPERIENCE EXPERIENCE PODCAST SEASON 4

Mark and Darren are back for season four of the must-listen to podcast.

HOW THEY CREATED THE TENNESSEE HALLOWEEN EDIT

For those involved in content and video, a nice watch on how the Tennessee content team created their video.