#69 - 19th November 2024

Author

Michael Bochel
November 19, 2024

SKIES ARE BLUE…

There is a lot of ‘Bluesky’ thinking going on at the moment. Is this the end of X? Let’s be honest, unlikely, at least for another good while. One reason is too many organisations and people have built large audiences and have emotional ties to the platform despite its current ownership and direction of travel.

However, I am keen to see how it goes (you can follow me here). There is a good vibe to it but it is social media it probably won’t last.

Let’s get into it,

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FIND OUT MORE HERE

The Guardian and St Pauli were two high profile organisations to announce their departure from X.

Others have gone or are posting far less without as much fanfare. This is an interesting opinion piece on why other sports organisations should follow.

The NBA has expanded the scope of how it is working with content creators and increasing how much footage they can use.

This article goes into a bit of detail about the numbers and activity from the NBA.

In my opinion, social media accounts of sports teams and organisations shouldn’t be about the ‘admin’ but in Formula 1 there is a growing focus on who is behind the accounts.

As we continue what is now a series of learning more about the incredible work and results Aberdeen FC have been doing off the pitch, this article from Head of Marketing Scott Gormal talks about all the work they have been doing to focus on families.

THIS HALF-TIME CHALLENGE AT DORKING WANDERERS

Non-league half-time partner activity at its entertaining best.

THIS STORY OF THE DAY EDIT BY BOLOGNA

This did the rounds last week. A well shot and edited piece of content worth checking out.

THIS LOCAL ACTIVATION FROM GLASGOW CITY FC

Glasgow City is a women’s club in the top division in Scotland.

They have partnered with local pizza restaurant Nonna Said to have a pizza named after them on the menu.

A simple but fun partnership activation that shines a little spotlight on a team in an already busy city for football.

THIS DATA LED FAN ACTIVITY FROM SOUTHAMPTON WOMEN

Southampton looked at the data and identified their most loyal fans that should receive a visit from one of the players.

A lovely example of surprise and delight content using data to reward those most deserving.

A TOOL TO HELP YOU FIND WHO TO FOLLOW ON BLUESKY

A very useful tool for recommending/finding accounts based on who you already follow.

NATIVE USES ON BLUESKY TO USE

If you are a sports team that has moved or are thinking about moving, this thread from Scott at the Online Rule is worth checking out.