#70 - 10th December 2024

Author

Michael Bochel
December 11, 2024

THREE YEARS OF THE MARKETING ASSIST

It is the third birthday of the newsletter. Thank you to you all for taking time to read and finding it of use.

The newsletter will be taking a small break over the festive period before it is back mid-January.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

The PGA TOUR is ramping up its efforts to engage with top golf content creators, with the formation of a Creator Council.

The Council will be comprised of up to 10 popular content creators/brands who will meet regularly with media, marketing and communications team members at the PGA TOUR to develop shared strategies for content development and fan engagement.

Last newsletter I featured some things on Bluesky.

Lewis Wiltshire used to work for Twitter and wrote the following based on his experiences.

An interesting look behind the scenes at where Spurs create a lot of their content.

I always like to try and include a non-sports marketing piece and this from Mark Ritson is a good reminder about what is needed in marketing sometimes.

THIS FROM SCOTTISH RUGBY & SKYSCANNER

This was a very popular piece of content and a great example of a piece of partnership activity that makes a lot of sense.

THIS FROM THE PHILADELPHIA EAGLES

Behind the scenes content when done right is captivating viewing for fans. When you are travelling to Brazil for an NFL game, it becomes an education as well as entertaining.

THIS GEN10 INITIATIVE FROM BRENTFORD FC

Brentford are all about doing the right thing.

They have recently announced a new initiative to keep football affordable for the next generation of fans.

THIS WOMEN’S SAFETY CONTENT FROM AFC BOURNEMOUTH

The power of football is important and clubs creating good content around important messages is great to see.

Hats off to Bournemouth for this and getting their fans to think.

NUDGE PODCAST: EFFECTIVE PERSUASION

I listened to this podcast episode recently and knew I had to share it. Plenty in there to take away.

WINNING NOT NECCESSARY PODCAST EPISODE

Another podcast episode to get you thinking.