#71 - 17th January 2025

Author

Michael Bochel
January 17, 2025

LET’S DO THIS 2025

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

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We are all familiar with the idea that younger people aren’t watching sport in the same way some of the older generations do.

But does the data match this theory?

If you were on X during December you might have noticed a lot of posts about the Pop-Tarts Bowl.

Last year got a lot of coverage and this year appeared to get even more. An interesting piece on what makes their activation strategy stand-out.

Reddit recorded a 35% year-on-year increase in engagement in over 1,000 sports-themed Subreddits according to internal data.

There is an argument to say it is still an underutilised platform.

Well worth a read if you have thought about doing more on Reddit or what to see what others have been up to.

These prediction pieces are always quite interesting and to be taken with a pinch of salt.

Saying that, there are contributors to the article that I highly respect so if you want to read about brain implants, players playing into their 50s and the rise/fall of some sports then give it a read.

THIS DOCUMENTARY SERIES FROM COPA 90 & ELI MENGEM

I am not exaggerating when I say this is one of the best football documentaries I have ever watched. Captivating viewing and incredible storytelling.

THIS FROM LIVERPOOL FC

Liverpool know how to do the surprise and delight, shining a light on less fortunate fans better than anyone.

Another highly recommended watch and what a superstar wee Isaac is.

THESE CUSTOM FLAG JERSEYS FROM DETROIT PISTONS

All things considered this is a simple idea although I can imagine the implementation was not as simple but I really like it.

THIS LONGER FORM CONTENT ABOUT THE SPORTS’ TIME LAPSE PHOTOGRAPHER

Do you remember this sort of imagery from last year?

Well, the NFL put together a nice piece of content about the photographer.

GAME CHANGERS WEBINAR SERIES

Fanbase and Fanfare Sport have come together to host a special webinar series in February & March 2025. It is designed to help educate clubs on data-led approaches, marketing best practices and new ways of working to help achieve commercial and fan engagement goals

A FIVE-MINUTE VIDEO ON THE BIGGEST MISTAKE WE MAKE WHEN ASKING WHERE CUSTOMERS ARE

A video worth watching when you are researching where your customers and fans actually are. It is easy to fall into the same sort of trap.