#72 - 29th January 2025

Author

Michael Bochel
January 29, 2025

#72

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

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With the rise in popularity of F1, the rise in F1 content creators has naturally followed.

This is an interesting article that looks at the rise in the number of F1 content creators including an Aston Martin x TikTok talent search.

This thought piece from Lona Price Jones looks at with the growth of women’s sport, how pubs and organisations can engage with the fans who sit in plain sight.

Roc Nation moved into rugby five years ago representing some of the sport’s biggest names.

Michael Yormark, president of Roc Nation Sports International talks about what rugby will need to do to help grow in popularity in the US. Takeaways for all sports in general in this.

Nostalgia is always popular within sport. One examle is retro shirts in football becoming big business in recent years.

This article analyses the WWE’s moves to develop a legends strategy and how they can profit from it.

THIS FLY THROUGH AT THE PDC WORLD DARTS CHAMPIONSHIPS

Drone fly throughs are not unique nowadays but this one is interesting as for those involved in brand partnerships and activations there will be plenty to observe.

THIS FAREWELL MESSAGE FROM MERCEDES F1 TEAM

This was a good example from the tail end of last year of making an edit with using audio that is a voice note from a phone.

Whether this voice note was actually sent to Lewis Hamilton or not is irrelevant as it hits an emotional note and taps into what Mercedes and Lewis Hamilton fans would have been feeling on his move to Ferrari.

THIS CREATIVE RETAIL FROM PHILADELPHIA EAGLES

When the Eagles beat the Rams in the Divisional Round at a snowy Lincoln Financial Field, they scooped up snow from the end zone and sold it in tubs for $50 a piece.

They sold out.

THIS FROM NAIRN GOLF CLUB AND THE DRAM CADDY

Admittedly I was a junior member of Nairn Golf Club but don’t think this is the sole reason I included this.

I included it because it is a good example of adding to a person’s experience and offering something that taps into a large market for them, the international tourist.

It is also a great example of a niche business idea that has really took off. The Dram Caddy has also ran tasting sessions at Scottish Premiership football clubs and other local golf courses.

11 GOLDEN RULES FOR GREAT PAID SOCIAL

Laura Shepherd is the Senior Social Media Strategist for Heinz and shares 11 golden rules for great paid social.

REDDIT INTRODUCES BUSINESS ANALYTICS TOOLS AND AMA ADS

In my last newsletter I featured an article about the rise of Reddit for sports teams and organisations.

For those with an interest in doing more on the platform, you might want to learn more about the new tools and ad feature available.