#73 - 12th February 2025

Author

Michael Bochel
February 12, 2025

#73

A bumper week of sport with Valentine’s Day thrown into the mix. Enough to keep everyone busy so thanks as always for taking time to read this newsletter.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

I was fortunate to go to the Australian Open about 10 years ago and even then I was blown away by what they were doing once you were there.

This piece focuses on what they’ve been doing and why.

Keeping it at the Australian Open, the Sponcon newsletter looked at all the digital partnerships and activations at this year’s tournament.

Lots of inspiration to be had here.

Record-breaking female viewership figures are reshaping the NFL, challenging long-held assumptions about who American football’s true fans are.

This article focuses on the growth and why one brand in particular is looking to tap into this growing audience.

You would have read about Nike’s fall in market value last summer but you may not be fully across why it happened.

This interesting article looks at what the changes were that led to Nike wiping $25 billion off their market value in one day.

THIS REACTIVE CONTENT FROM NOTTINGHAM FOREST

One pub in Nottingham promised a free pint for every goal that Forest scored against Brighton.

No one saw the final score of 7-0 and A LOT of free pints coming.

Fair play to the club for acknowledging the unexpected turn of events for The Gledling Inn and helping to continue to shine a light on the pub at a time when the licence trade in the UK is struggling.

AND THIS REACTIVE CONTENT FROM BOURNEMOUTH

This was another great example of a club spotting something in relation to their club and telling the story of it.

When a Bournemouth fan was the only person in the world to triple-captain their player Dango the other weekend. The player went on to score a hattrick so the club brought the two together.

THIS SEASON TICKET GIFT FROM ATLANTA UNITED

One thing I love about American sports is their commitment to season ticket gifts and packaging.

I have featured some packaging in the past but this gift was one I stopped and paid attention to. A bit different to just a scarf that is for sure.

THE PUMA HARDCHORUS

I've shared this every Valentine's Day for several years now and I have no intention of stopping this year.

The Puma Hard Chorus is one of my all-time favourite pieces of content. It was created at a time before online content was what it is now. If you have never seen it before, give yourself a couple of minutes to watch it.

AUDIENCE RESEARCH: THE COMPLETE GUIDE

Understanding your audience at a micro level is what separates audience research from general market research.

This is a handy and comprehensive guide to help you do the research to understand your audience further.

FIVE USEFUL SOCIAL MEDIA TIPS

I liked these when I read them and knew I had to include in the newsletter at some point.

The tips were curated with non-sports brands in mind but still of interest and number two is very relevant for all in sports.