#74 - 3rd March 2025

Author

Michael Bochel
March 03, 2025

#74

Hello, I hope February was a productive month for you. I'm not quite sure how we are staring March in the face already but here we are.

I have two asks if that is ok.

  1. If you work in football and social media/digital, please complete The Online Rule’s State of Social Media survey. Scott puts a lot of work into this, and the more people who complete it, the more valuable the data is.

  2. If you are interested in Scottish football, I have created The Scottish Football Kick-Off and would love it if you could sign up for it.

It is a free daily email all about Scottish football that cuts through the nonsense, speculation, clickbait and the need to constantly scroll X to give you all the latest Scottish football news.

It should take no more than two minutes to read and lands in your inbox every weekday morning.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

Did you know Rivaldo wore Mizuno boots at the 2002 World Cup? No, me neither but Mizuno is on a bit of a comeback.

This is the story of how they have managed it so far.

NASCAR has gone big on the gaming and immersive experience front. Nick Rend, their VP of Interactive and Emerging Platforms, takes us through some of what they have been up to.

ESPN Australia has played a big role in making the Super Bowl must-see TV down under.

This article looks at how they have managed this.

Fans drift away for a variety of reasons. Some can be helped. Some can’t.

This piece (originally in Nutmeg Magazine) is a good reminder that people will continue to follow something if they continue to believe in it.

THIS BUILD-UP VIDEO FROM NASCAR

There is still a time and place for a good build-up video.

Yes, some teams and sports have bigger budgets but there is always inspiration to be had.

THIS BEHIND THE SCENES CONTENT FROM WOLVES

This appeared on my YouTube homepage and it naturally aroused my curiosity at what happens at Premier League clubs like Wolves on transfer deadline day.

Having had a look at their other videos on YouTube of late, excluding highlights, this was by far and away the most popular video.

THIS KIDS INITIATIVE FROM MONTROSE FC

I am not sure I have seen a hospitality package designed for kids before so thought I had to share.

I would argue the price point is a bit high but I hope it is a success for them.

THIS CINEMA PARTNERSHIP FROM CORK CITY

A great example of a local partnership that makes a lot of sense.

Cork fans can watch away matches in their local cinema while a 30 second advert will run before every movie.

GEN-Z: TRENDS, TRUTH AND TRUST

Channel 4 put this research together. There are some helpful insights and stark reminders of where we are at as society.

A-Z OF COPYWRITING

I am not a copywriter by trade (as you can probably tell by this newsletter) but I found this A-Z fascinating and very useful.