#75 - 13th March 2025

Author

Michael Bochel
March 13, 2025

#75

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Let’s get into it,

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CEO and MD of Serie A USA Andy Mitchell discusses how he and his team are marketing Italian football to US fans and what makes his task different from all the other rights holders vying for attention in America.

This is a very interesting read on how the NBA got Mr Beast involved in the All-Star game and how everyone went about putting it together.

Aston Villa have been going from strength-to-strength on and off the pitch.

This article goes through some of the changes they have been making to their hospitality offering.

This is an in-depth look at the changing perceptions of quality and what can be done to adapt.

THIS ONE OF A KIND BALL FROM CLYDEBANK FC

To celebrate Nicky Little becoming the club’s all-time top goalscorer, Scottish non-league side Clydebank got a ball customised by Playbook Studio, detailing every goal he had scored.

Magnificent.

THIS NEWBORN BABY INITIATIVE FROM BOLOGNA

This is not a new phenomenon in Serie A. Atalanta did something similar in Bergamo several years ago, but I still love to see this sort of thing.

Bologna, with the support of their kit supplier, Macron, and other club partners, will provide every newborn baby in the local area with an infant kit.

THIS TICKETS INITIATIVE FROM QUEEN’S PARK FC

Scottish club Queen’s Park have come up with a novel idea for local residents.

Anyone who lives close to the club is encouraged to invite their neighbours to come along with them to a game. They get free tickets and a reserved table in the club bar as part of the day out.

Up to 50 tickets are available for each group of neighbours.

THESE POV VIDEOS FROM THE MILWAUKEE BREWERS

I’ve said it many times before but being creative with editing and camera angles can help get your content to stand out.

These from the Milwaukee Brewers do just that.

CLUB BRUGGE’S STRATEGY TO DEVELOPING THEIR YOUNG FAN BASE

A useful look at what Club Brugge have put together to help attract younger fans.

SOLVING FOR COMMON STAFFING, DATABASE & FAN ENGAGEMENT CONSTRAINTS

Some advice for small to medium-sized sports organisations.