#76 - 9th April 2025

Author

Michael Bochel
April 09, 2025

#76

Happy Masters week to all golf fans who subscribe.

Expect one or two more golf related items than normal in this newsletter as a result.

Let’s get into it,

Digital and Content Marketing Agency, 8 Million Stories continue to be fantastic supporters of the newsletter.

If you are looking for support and assistance on paid digital advertising or want to make more of your data and analytics then I highly recommend getting in touch with 8MS. You won't regret it.

And I say this as a former client of theirs.

FIND OUT MORE HERE

“Gen Z isn’t abandoning football; they’re just rejecting the outdated, out-of-touch models that clubs have relied on for decades. The tribal loyalty, the club-first mentality, the blind allegiance, it’s all being replaced by something more fluid, more digital, and more culturally aware.”

The move to starting a newsletter on paper seems like a logical move for higher-profile athletes.

With the ever-changing social media landscape, owning your database makes sense.

I have featured Reddit a few times in the newsletter over the past while and Scott at the Online Rule has spoken frequently about the potential for football (and other sports) to get involved.

This is an interesting opinion piece not only for those from a golf background but for anyone who is looking to attract more female fans.

THIS VIDEO FROM THE MASTERS

I have said it before and I will repeat it, The Masters is one of the best when it comes to a clear and distinctive look and style.

THIS RORY MCILROY HOLD AND SCROLL ON INSTAGRAM

The hold and scroll instruction works well for something like a golf swing.

You could easily apply it to other sports.

THIS KIDS TIFO WORKSHOP FROM ABERDEEN

I loved this kid's fan activity from Aberdeen.

Aberdeen is a club doing so much right with young fan engagement.

THIS SEASON’S CHARLTON ATHLETIC PROGRAMME COVERS

I have featured a couple of similar programme designs before but I still find them very impressive and encourage fans to buy every programme through the season.

INSTAGRAM’S NEW DM FEATURES

Instagram rolled out a heap of new DM features including scheduling that could be of interest.

BRITISH CYCLYING’S NEW STRATEGY

It is always good to have some inspiration and reference points when creating a strategy. British Cycling published theirs recently that is worth checking out.