#77 - 23rd April 2025

Author

Michael Bochel
April 23, 2025

#77

This week I have included a little bit more Masters content following Rory McIlroy’s incredible win the other weekend plus a feature on a sports organisation giving away unlimited free food and drink to fans.

Let’s get into it,

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The world’s premier sailing competition, which pits 12 national teams against each other in 13 regattas worldwide, is building serious momentum. It is growing global TV audiences, selling out grandstands, and luring some of the world’s premier luxury brands to the party.

This article looks at how they are doing it.

Sports teams are moving away from ‘day in the life’ descriptive labels and sparking curiosity by asking questions in video titles.

Essentially the content is the same but the hook is different.

This piece looks at some great examples of this.

It is always good to hear about how other teams get access and create fun content that resonates.

New fans want to fit in. They don’t want to stick out.

This article from Mark Bradley provides plenty of tips and examples on how to make it easy for new fans.

THIS FREE FOOD & DRINK INITIATIVE FROM COASTAL CAROLINA ATHLETICS

In a bold move by Coastal Carolina, fans can get four items per concession stand visit (hot dogs, nacho, popcorn and fountain drinks) with no limit on the number of in-game visits.

THIS RORY MCILROY WORDS ARTWORK

Rory winning the other weekend was an incredible sporting spectacle. Of all the content and imagery that followed, this piece of art stood out. The artwork is 6300 words long. You can see how it was made on the link below, too.

THIS SOUNDS OF THE MASTERS AUDIO CONTENT

We have all seen the videos of Rory’s win and we all know the story about the no-phones policy at Augusta National Golf Club.

Using just audio, No Laying Up did something a bit different to bring you the story of Masters Week. It is worth a listen.

THIS RAMADAN CONTENT FROM RANGERS

Scottish football club Rangers published this interesting video demonstrating what it is like to be a professional footballer during Ramadan.

While it's not breaking viewing records for a club like Rangers, it is an important piece of content that shows support for their players and what they stand for as a club.

2025 LINKEDIN STUDY

For those on LinkedIn this 2025 study will be of interest.

10 TikTok Video Tips

10 tips to help you improve your TikTok videos.